MKTV began its activities at the end of 2014, with a proposal fully focused on the advisement for small and medium sized businesses in the brazilian kids market. This proposal is based on the executive experience of its founder in multinational companies for 30 years, the last 14 of those in the toy category.
Since then, we grew and started to expand our scope of acivities and so, various projects for clients and ourselves were built. This process resulted in the “formula” we use on our day to day.
Therefore, we base our work in a cycle based on learning from our mistakes and successes, to go back and do it even better. This cycle, along with data analysis, insights and trends lets us generate value for our partners and clients.
Identifying opportunities in order to create value and potencialize our client’s profits with creative solutions.
Our vision relies on presenting a strong value proposition in the strategic position of the category in which we work.
Transparency and pragmatism are the principles that guide the construction of your relationship with our clients.
WHY ASSESMENT?
The kind of work we do is very important to identify and solve problems, let them be punctual or structural. Nevertheless, there’s a lot more to be offered: helping in the perception and exploration of opportunities; helping in the making of strategic decisions; breaking the work routine in order to generate innovation; adding a “neutral” vision, outside of the client’s point of view, among other points.
WHY MKTV?
We are a company that relies heavily on our know-how of the brazilian kids market, thanks to the vast experience of our team in the field. Our slim structure guarantees a superior cost-benefit in comparison to traditional advisors and allows more flexibility and personalization. Add this to our value of transparency - essencial in the construction of a trust relationship - and our use of creativity to present innovative solutions to our clients.