Once questioned by a journalist about what would be his difference to the rest of the players, the dutch ace Johan Cruyff said “Most players run after the ball, I run to where the ball is going”.
Inspired by this strategic thought, we created “Para Onde a Bola Vai”, that focuses on the search for relevant insights of the Brazilian market, and also looks to the future.
This space has content in multiple formats - texts, interviews, videos, etc - always trying to generate some reflection, extracting relevant thoughts to our public and so identifying opportunities and need for change in the market.